# Understand usage. Improve your product.

Understand acquisition, anonymous journeys, goals and changes with Wayfold. See what is included and where the limits are.

Source: https://wayfold.ch/en/features

Updated: 2026-10-20

## Dashboard and daily reach

Sessions, pageviews, estimated daily visitors, bounces and conversions with period comparisons. Filter by source, campaign, country, device, browser, operating system, page, goal and custom event. Daily reach is an estimate, not identification across visits.

## Sources, campaigns and AI traffic

Understand direct traffic, referrers and UTM campaigns. Recognizable AI referrals and machine retrievals are classified separately; they do not prove an assistant recommended your product.

## Path explorer and session details

Explore aggregated paths and open the anonymous sessions behind a pattern. Zoomable event timelines show pages, custom events, form actions and optional scroll depth. No screen recording.

## Goals and funnels

Define conversions and multi-step flows. See goal completions and drop-offs at each step, then inspect matching sessions.

## Reports, PDF and PNG

Save reports with a period, comparison, filters and selected modules for your workspace. Print reports to PDF and export supported analytics cards to PNG. Automated email delivery is not included.

## Aggregate heatmaps · from Startup

Inspect clicks, movement and scrolling by page and layout size. Cells appear only after the privacy threshold is met. Heatmaps do not store visitor screenshots or individual movement trails.

## Website quality

Identify measured loading and interaction problems and error signals in the context of affected pages. Results depend on enabled signals and available data.

## Testing and issues · from Startup

Activate Test Mode for your team, place pins on the website and document issues with replies and optional screenshots. Team testing stays separate from anonymous visitor analytics.

## Changes and outcomes

Record releases and improvements and compare metrics and goals before and after a change. Link issues to improvements. An observed difference is not proof of causality.

## Insights and forecasts

Rule-based findings highlight patterns in existing data; insights start with Startup. Aggregate traffic forecasts show uncertainty and require sufficient data. Generated AI narration is not active.

## Google Search Console and GA4 history

Connect Search Console for search queries and landing pages. Import supported daily GA4 aggregates through Google or CSV. External data stays labelled and separate from Wayfold measurements.

## Private paths and collection controls

Replace dynamic URL segments with fixed placeholders before transmission. Exclude paths and select events, forms, scroll depth and heatmaps per website. Opt-out, Global Privacy Control and an optional external CMP are respected.

## Workspaces and team roles

Organize websites in workspaces and manage settings, capacity and subscriptions. Invite team members with roles from Startup. Plan changes, cancellation and resumption are available in billing.

## API and MCP · from Startup

Explicitly authorize external tools to read permitted analytics and team content. Connections can be revoked and respect roles, scopes and plan limits. No arbitrary database access.

## Installation and optional media

Install one lightweight script for websites and single-page apps. Optional media links show previews and load supported external embeds only after an explicit click. This media module also works independently of analytics.

## What is deliberately excluded

No persistent visitor profiles, cross-device identification or session replays. Native mobile SDKs, SSO, planned SEO integrations and automated report emails are not offered as available features. Advertising integrations require separate enablement and are not a general plan promise.