Journeys and sessions
Paths and anonymous sessions from source to goal.
Make your product better. With analytics that respect privacy.
For websites, web apps and SaaS: wayfold shows how your product is used, where users get stuck and whether your changes work. Anonymously, without cookies and without wayfold showing a banner.
No cookies · No profiles · No banner from us
Using Google Analytics? Here is how to switchOverview · last 30 days
Sessions
11,908
+22% (improvement)Comparison: 9,782Conversion rate
4.9%
+0.6 pp (improvement)Comparison: 4.3%Sign-ups
624
+21% (improvement)Comparison: 516Sessions
Chart data ·
| 23 Aug · Sun | |
|---|---|
| Sessions | 266 |
| Pageviews | 638 |
| 24 Aug · Mon | |
| Sessions | 401 |
| Pageviews | 962 |
| 25 Aug · Tue | |
| Sessions | 379 |
| Pageviews | 910 |
| 26 Aug · Wed | |
| Sessions | 369 |
| Pageviews | 886 |
| 27 Aug · Thu | |
| Sessions | 398 |
| Pageviews | 955 |
| 28 Aug · Fri | |
| Sessions | 407 |
| Pageviews | 977 |
| 29 Aug · Sat | |
| Sessions | 266 |
| Pageviews | 638 |
| 30 Aug · Sun | |
| Sessions | 268 |
| Pageviews | 643 |
| 31 Aug · Mon | |
| Sessions | 415 |
| Pageviews | 996 |
| 1 Sept · Tue | |
| Sessions | 408 |
| Pageviews | 979 |
| 2 Sept · Wed | |
| Sessions | 383 |
| Pageviews | 919 |
| 3 Sept · Thu | |
| Sessions | 401 |
| Pageviews | 962 |
| 4 Sept · Fri | |
| Sessions | 427 |
| Pageviews | 1025 |
| 5 Sept · Sat | |
| Sessions | 284 |
| Pageviews | 682 |
| 6 Sept · Sun | |
| Sessions | 274 |
| Pageviews | 658 |
| 7 Sept · Mon | |
| Sessions | 420 |
| Pageviews | 1008 |
| 8 Sept · Tue | |
| Sessions | 485 |
| Pageviews | 1164 |
| 9 Sept · Wed | |
| Sessions | 454 |
| Pageviews | 1090 |
| 10 Sept · Thu | |
| Sessions | 453 |
| Pageviews | 1087 |
| 11 Sept · Fri | |
| Sessions | 491 |
| Pageviews | 1178 |
| 12 Sept · Sat | |
| Sessions | 341 |
| Pageviews | 818 |
| 13 Sept · Sun | |
| Sessions | 319 |
| Pageviews | 766 |
| 14 Sept · Mon | |
| Sessions | 473 |
| Pageviews | 1135 |
| 15 Sept · Tue | |
| Sessions | 506 |
| Pageviews | 1214 |
| 16 Sept · Wed | |
| Sessions | 486 |
| Pageviews | 1166 |
| 17 Sept · Thu | |
| Sessions | 463 |
| Pageviews | 1111 |
| 18 Sept · Fri | |
| Sessions | 495 |
| Pageviews | 1188 |
| 19 Sept · Sat | |
| Sessions | 361 |
| Pageviews | 866 |
| 20 Sept · Sun | |
| Sessions | 338 |
| Pageviews | 811 |
| 21 Sept · Mon | |
| Sessions | 477 |
| Pageviews | 1145 |
2026-09-08T09:00:00.000Z · New pricing page live
30 time points. Use the left and right arrow keys to inspect values.
In use at
What you get with wayfold.
See how people really use your product: which paths they take, where they click and what brings them to you from search.
From Startup
Heatmaps
Clicks, movement and scroll depth per page and device.
Google Search Console
Queries and clicks next to what happens after the click.
Define what success means for you and check whether your changes actually move it.
Goals and funnels
Goals for pages, forms and events, plus drop-off per funnel step.
Compare pages
Several pages, one period, the same filters. With change markers.
Impact of changes
Before and after for one goal, without false causality.
Spot unusual changes, capture issues right inside your product and share results with your team.
From Startup
Insights
Rule-based notes on notable changes.
From Startup
Test Mode and issues
Pins, screenshots and issues directly in your live product.
Reports and export
Saved reports, PDF printing and export of individual cards.
Good products aren’t built blind. Nor at the expense of privacy.
A simple loop for better products. wayfold never recognizes anyone, not across days, devices or websites.
- 01
Measure
See where anonymous sessions come from, which way they go and where they drop off.
- 02
Change
Mark releases, campaigns and new pages right in the timeline.
- 03
Compare
Compare before and after for your goal, without false causality.
01
Where they came from
Start with context, not a mystery.
Sources, campaigns, referrers, countries and devices explain what brought each anonymous session to your product.
- Campaign and referrer attribution
- AI traffic as a first-class source
- Filters that stay visible
Top sources
Sessions
Google6,420
- Direct3,180
LinkedIn1,740
AI assistants820
02
Where they went
Paths that stay useful at any scale.
See the dominant routes first. Expand a page only when you want the next branch, then open the anonymous sessions behind the pattern.
- Dynamic, expandable path graph
- Aggregated by default, detailed on demand
- A workflow that remains useful as traffic grows
Path explorer
Google6420 matching sessions
Source
Entry page
03
What happened there
See behavior in sequence and in context.
Inspect a session timeline with its complete minimap, then switch to the Heatmaps tab for the aggregated heatmap of the same page and responsive layout.
- Zoomable session timelines
- Page, event and scroll-depth context
- Responsive click and scroll heatmaps from Startup
Source
Device
Desktop
Country
Switzerland
Pages
5
Max scroll
80%
1×
Useful analytics doesn’t require a permanent visitor profile.
wayfold is designed to understand short-lived anonymous journeys, not to recognize a person across days, devices or websites.
No cookies
The script sets no cookies of any kind.
No persistent profiles
Nothing links separate sessions into a returning visitor identity.
Direct identifiers stay out
IP addresses and full user agents are never stored with analytics data.
Collection you control
Pageviews are the baseline. Choose per website or app whether events, forms, scroll depth or aggregate heatmaps are collected too, and exclude paths.
Why cookieless
Fewer hurdles before the first click.
Interactive sooner
wayfold loads no consent script ahead of your content and puts nothing on top of it. Visitors can start right away.
No annoyed visitors
The first impression is your product, not a banner that has to be dismissed first.
No banner gap in your data
Without a banner of its own, you do not lose the visits of everyone who ignores or declines one. Opt-out and Global Privacy Control stay respected.
Whether your site needs a consent banner overall depends on your other tools.
Install once. See the story unfold.
Add one dependency-free script to your website or web app. Single-page apps are included. wayfold confirms the connection as soon as the first event arrives.
Start exploringyour-website.html
<!-- Add wayfold to your product -->
<script
defer
data-site="your-site-id"
src="https://wayfold.ch/pa.js">
</script>ConnectedYour first journey is ready.
The right plan for your product.
SoloFor one personal or small project
CHF 6.90/ month
or CHF 69.00 per year
Start 30-day trial- 1 website
- 10,000 pooled billable events / month
- 1 user
- Goals, funnels and Search Console
StartupFor one focused product
CHF 19.90/ month
or CHF 199.00 per year
Start 30-day trial- 1 website
- 100,000 pooled billable events / month
- Up to 2 team members
- Goals, funnels and Search Console
- Heatmaps, testing and insights
Business RecommendedFor growing teams
CHF 69.90/ month
or CHF 699.00 per year
Start 30-day trial- 5 websites
- 500,000 pooled billable events / month
- Up to 10 team members
- Goals, funnels and Search Console
- Heatmaps, testing and insights
Enterprise For individual scale
Need more?
Enterprise plans cover higher event volumes, more websites and larger teams. We tailor capacity, support and contract terms to your organization.
- Goals, funnels and Search Console
- Individual websites and volume
- Contracted team size
- Support and SLA by agreement
- Custom contract terms
All prices exclude VAT. The 30-day trial needs no credit card and includes 100,000 pooled events per month; a paid plan is required afterwards. Startup: +100,000 for CHF 12.00; Business: +250,000 for CHF 29.90 per month, each additional website CHF 9.00. Self-service up to 2,000,000 events, then Enterprise. Additional blocks are never purchased automatically.
Frequently asked questions
Does wayfold use cookies?
No. wayfold sets no cookies and creates no persistent visitor profiles. If someone turns analytics off, the browser remembers only that choice.
Can I inspect individual sessions?
Yes. You can view the pages and events of an individual anonymous session in order. This does not reveal who the person is.
How do heatmaps fit into journeys?
Journeys show the route through your product. Heatmaps show where people click on a page and how far they scroll. You can switch directly from the selected page to its heatmap. Included from Startup.
Will the script slow down my website or app?
No, wayfold does not block your page from loading. The small script loads in parallel; heatmaps are added only when you enable them. Like any script, it uses some processing power and network traffic.
What happens after the trial?
Without a paid plan, collection pauses after 30 days. Choose a plan to continue with your existing data. Without a purchase, the workspace is deleted after another 30 days; we send several email reminders beforehand.
Can I bring my Google Analytics data?
Yes, on every plan. Connect Google Analytics or upload a GA4 CSV export. You can import up to 25 months of daily totals. They appear as separate GA4 history; user profiles and individual past sessions are not imported.